April 22 is Earth Day. The tipping point has been reached. Politicians and corporations have joined the rest of us in sharing concern for what human activity is doing to the earth. As a consequence there is an increasing demand for images that illustrate these major issues.
Everyone from the UN Committee on Climate Change to an academy award winning former US Vice President have played a part in shifting public opinion to the side of the environmentalists. Droughts in parts of the world and the devastation of Hurricane Katrina have also heightened public awareness.
Research reports released in the past month leave no doubt that industrialized society is putting the earth under great stress. The effects of climate change on weather, possible impact on biodiversity and the threat of rising ocean levels are not mere political or social issues anymore. They speak to the very quality of life for future generations.
The main concerns on the first Earth Day in 1970 were overpopulation and air pollution as it impacted human respiratory health. Now we know that trapped greenhouse gases are raising the temperature on earth. Even a few degrees have a long lasting effect on the magnitude of hurricanes and tornados, rising oceans, melting glaciers, drought, and species elimination.
The good news is that finally the industries that are the most responsible for the creation of CO2 in the atmosphere are learning that the public will pay to be green. The hybrid car is much in demand, bio-diesel fuel is gaining popularity and alternative energy is becoming mainstream.
Marketers and businesses have discovered that their customers respond positively to funds that invest in environmentally sound companies; housing that emphasizes sustainable architecture: cars that run on corn. The image above of the hand is very useful because of the subtle clues that it is a businessperson holding the fate of the earth in his hand.
Rising oceans aren't visible (at least presently), a sign for bio-diesel isn't exciting and it's impossible to photograph trapped green house gases. These are conceptual images for those with top Photoshop skills. But if that isn't your thing, there are solar and other alternative energy sources in most communities that you can photograph.
Doomsday images aren't what advertisers and designers always want. As a consequence, the visualization of an idealized earth is important and much easier to photograph (for now!).
Many of the messages urging responsibility in environmental matters are set against natural backgrounds or close-up shots of healthy plants and animals.
Big business isn't the only one on the green bandwagon: don't neglect images used on the community level for recycling and commuter programs.
Green business, green weddings, green cars�but the green that is really and finally driving the movement is money. Just in the last week, pledges of millions of dollars in prize money to fund research into ways to stop global warming have been made by more than one organization. One plan on the drawing board is to recapture green house gases already in the atmosphere. But then what will they do with them?
Popular concepts to illustrate:
Growth in nature
Pollution of all kinds
Innovation in using sustainable hard goods (new food market in my neighborhood is using cutlery made from corn starch)
Commuting by bicycle
Bumper to bumper traffic
Earth day activities
Children on nature hikes or studying nature
Elimination of sensitive species of plants and animals
Recapture of green house gases
Here are some links to information to further stimulate your imagination:
Dear friends and colleagues,
I’m very sensitive to environmental problems, that is why in my portfolio there are already many pictures about climate change, drought and similar. Hoping that you also are worried about our future, and our children’s future as well, I suggest you to do something special for this issue. Maybe Dreamstime as organization and singular photographers, like me and you, can do something offering free pictures to make a presentation that can be linked in home page of DT. As a gift to anybody's consciousness.
This is my suggestion, what do you think? Who wants to collaborate?
In my imagination this presentation could be posted on Youtube and increase DT traffic and business
Trout, especially brook trout will find it harder to survive in the planet's warming waters and climate. This beautiful fish could disappear in its native form though fish from hatcheries can be stocked in many streams.
It will be very usefull if U tell us this kind of news one or two month earlier because if I upload some images with this subject now, the images will be online long before the potencial buyer loking for them.
Thanks for the information an the tips anyway.
Yes you are correct. We need to get this information to you earlier for both the contributors and the designers. I plan on getting a six month calendar together very soon to avoid this problem. Thanks for reminding me how important that it is. But one thing about this topic: it will be in the news everyday for years to come I fear.
It will be very usefull if U tell us this kind of news one or two month earlier because if I upload some images with this subject now, the images will be online long before the potencial buyer loking for them. Thanks for the information an the tips anyway.
Interact, make friends, share tips and techniques, have fun. Dreamstime wants your ideas and thoughts whether you are a photographer, designer or regular user. Create a blog to tell your story, promote favorite images and photographers, post tutorials or simply exchange opinions with your with fellow dreamstimers.
Don't forget words and pictures go great together so make sure you choose some Dreamstime favorite pics to brighten your article. For inspiration, check out the hottest or the most useful blogs on the left.
Create a blog to tell your story, promote favorite stock images and photographers