Dramatic images of trees are powerful symbols of growth, shelter, change and endurance. Trees as a metaphor are popular for many brands and services. Beyond commercial use, many people have a somewhat universal emotional connection to trees that goes beyond simple awe.
Where I sit at my desk overlooking Puget Sound I can see probably 10,000 or more trees. How do you capture an image of trees that designers will want and how do you separate it from the forest? What trees and what images best evoke the emotions that designers and art buyers seek when they go looking for images of trees?
The obvious images : flowering trees for ‘spring’ and fall foliage or the composite of made of four images of the same tree taken in all four seasons. Trees at both ends...
Or is it the CYMK? (One matters online; the other in print). Do you dream in color? Did people dream in black and white before the invention of black and white film? If so, how did they know what the world looked like in black and white? When are color photos best and when do black and white images better solve the visual problem at hand? What moods and emotions do colors elicit? Pre-PhotoShop, manipulating color was limited to the photographer’s skill in using filters or other special effects. Digital photography expanded the recording of existing colors to any colors that PhotoShop would allow. But just like the advent of desktop publishing resulted in some truly awful publishing, the use of Photoshop initially enabled some truly awful, garishly colored images....
Traditional stock photo agencies are heavily vested in ‘creative research’. This is the stuff that informs expensive stock productions and drives editing guidelines. The biggest stock producers look for sociological and economic trends that will impact general image needs in the near future.
The on-salary staff that seeks out trends are called creative researchers. Their job is seeking out ‘cool’. They hire outside trend researchers or troll the internet looking for the next big thing. Along the way they keep their eyes open for the latest styles and colors in clothing and for cool props. The hope is that the images that result from this information will be sought out by very hip, highly paid art directors who will think the photos are supercool and cutting edge. Maybe they’ll buy them or...
David Walker, PDN Editor, has just posted an article about do-it-yourself creative research and trend spotting. It quotes many of the industry experts on the subject and PDN was nice enough to include my comments in the article. Read it here.
Advertising screams, ‘We want color photos!’ and galleries yell back, ‘Only black & white matters.’ That was the past. Yes, it’s certain that color images dominate in print and web advertising and that classic photography found in galleries is more closely associated with black and white images but both genres can be found in all places. The use of B&W photography in advertising seems to ebb and flow. There was a big resurgent of its use in the 1990s and lately I’ve been hearing that requests for images in black and white are increasing again. Of course in the digital world you can have it both ways. Even if you shoot in B&W mode, the color information is retained. Purists argue that digital B&W can’t compete with film and prints from negatives....
Running Deer on your livingroom wall? Argh! I'm jealous. I only have a Caponigro poster. When I visited him, he didn't even have a print of that beauty in his house.
More seriously, perhaps the reason B&W is seen as more artistic goes back to one of your blogs that suggested a great stock foto is incomplete. B&W has everything but the color. We get to work that out for ourselves, so may participate in the artistic experiment more as we view monochrome images. Advertising needs immediate impact to bring a viewer in, so color may take the guesswork out of our wondering why that foto is there.
It's a great topic, thank you. However the examples say that bw photos are not successful as stock images, are they?
It's indeed a rhetorical question. I would say those photos are not stock despite the color, rather they are a piece of art. I'm afraid, if Bresson would have tried to sell some of his works here, he wouldn't have earned a cent :)
So 'where is a border between the Great Photography and Successful Photography... May the first be a part of the second?..'
Old story, but if you once share your thoughts and experience on this question, I think, we all will be grateful.
As fall approaches, the music and film communities begin preparation for the award season. Hollywood puts on the glam as the award shows build to the granddaddy of them all: the Academy awards. Unless you are credentialed or very clever paparazzi, you are not likely to be photographing the actual stars. But you can create shots that depict celebrity or sport success a even without that coveted spot on the riser or a backstage pass.
Images of awards and trophies are always in demand as symbols of success of all kinds. When including trophies in a shot, remember that all the awards from the Golden Globes to the Olympic torch are trademarked. For example, the Olympic torch is of a different design every Olympic season but each one is a trademark of the Olympics...
Dreamstime doesn't accept images of 'real' celebrities. And, of course, those images can only be used editorially and even then in a limited fashion. This is why for stock sales, you are better off creating images that pretend to be real but are actually conceptual images of success, fame and awards.
wouldnt it be more beneficial for a stock photographer to be a member of ******** or ap or somethin like that in order to shoot mjor media events like the GG or the AA?? It would seem impossible to obtain model releases if i gained access to some of nyc's parties with celebrities.
from my understanding the photographeris allowed to sell editorial works without releases if its public, especially in situatons where privacy isnt expected (red carpet, street otside clubs etc)
im unsure how this fits in the scheme for dreamstime. could u elaborate? because i have shots of celebrities doing events like bring troops home etc. political get togeters etc.
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