Secrets of Microstock SuperStars


posted on 5th of november, 2008

While in New York City last week for PhotoPlus Expo and the PACA (Picture Archive Council of America) International Conference, I attended a panel comprised of ‘Microstock SuperStars” moderated by PDN’s Daryl Lang. I heard some words of wisdom from the panel members that I thought might be useful to many of you.



Panel member Yuri Arcurs emphasized the importance of building your brand within the overall site. He offered that an important aspect of his success is a consistent and identifiable style. By having a recognizable look, he attracts loyal users that search on his portfolio, sometimes bypassing the general search. He keeps his name prominent by offering tips and suggestions on his portfolio page as well as offering educational and informative...

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Comments (33)

Posted by Purple_dragon on December 31, 2008
Very Cool!
Cost's for a beginner in microstock should not exceed 10USD per image, but when you start building knowledge and predict when a shoot will sell, you can start spending more. Be careful however, I had three shoots last year that I will never get my money back from..

Hey Yuri, feel free to just put those images in my port if they aren't selling well for you.... I seem to need all the help I can get!! LOL
Posted by Pvvaidya57 on November 25, 2008
good article...thanks for such informative blog.
Posted by Ellenboughn on November 21, 2008
Amazing article, but one question: When you're talking about RPI, are you talking the return monthly, annually, or the life of the shot?

Thanks again! We are speaking of RPI as a monthly figure



Comments (33)

This article has been read 7526 times. 9 readers have found this article useful.

Oops! Keywording Mistakes to Avoid


posted on 18th of november, 2008

Time for a reminder of the most common keywording mistakes to avoid. Pay attention to the list below so that your images aren't overlooked in a search due to poor keywords. Incorrect keywords can lead to frustrated buyers that hurts everyone's downloads.

Keywording should start before you shoot an image. Think of the range of major keywords that might apply to images as you plan a shoot. This will help creatively as well as the process ensures that you plan for all possible scenes within a shoot. Whenever you take an image think of the keywords that might be possible.



Accurately keywording photographs or illustrations by describing the most important nouns and verbs shown will ensure that users will not overlook your images. Read on for the major pitfalls....

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Comments (58)

Posted by Slugmonkey on June 07, 2014
Sorry one more thought. I think the accuracy of keywords would be increased also if there was a editable version of conceptual and abstract in the groupings section.
Posted by Slugmonkey on June 07, 2014
I think a large part of this issue stems from the fact that the keyword requirement is so large. I am a good writer and compose things such as ad copy for various projects on a regular basis. With the way that this download area pulls your phrases and descriptions into pieces it is difficult to keep keywords relevant.
if you put the phrase Rhode Island Red in you description you then come up with Rhode and Island as keywords both of which have no bearing on the actual appearance or relevance to this subject BUT with a 10 word minimum what do you do, you leave them in ...... to top this off you need the phrase Rhode Island Red as this is the breed of chicken and in the case where you are taking picts of eggs you also need it to differentiate as if you are an egg expert or dealing with a organization that requires specific imagery then the photographer would be limiting them self from this category and market.
some images do not have 10 relevant key words so you are forced to start conceptualizing...(More)
Posted by Stylephotographs on October 09, 2009
@Rjssignscom

I think the word "Indian" was used because of "Indian Ocean"



Comments (58)

This article has been read 10819 times. 12 readers have found this article useful.

Build Your Brand


posted on 25th of november, 2008

Dreamstime success depends on many factors beyond an exciting and diverse portfolio. Building a reputation for a particular style or special subject niche creates a ‘brand’. As designers become familiar with your work, they will seek out your images by searching first within your portfolio.


In short, you want to develop a specialty, especially one that is easily recognizable and not widely covered by others. For example, without thinking, I know immediately where to go on Dreamstime for conceptual images of penguins. How do you develop a group of images that can be considered a niche collection? Ask yourself what you do best and what you have access to. Perhaps you ski; obviously you know something about winter sports and have access to friends that participate....

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Comments (24)

Posted by Johoden on January 29, 2009
Really like your blog,Im finding my way here and your helpful advice is a great help.
Posted by Magsellen on December 17, 2008
found this very intresting thanks
Posted by Nicemonkey on December 07, 2008
As usual Ellen, great read with some interesting comments



Comments (24)

This article has been read 4169 times. 7 readers have found this article useful.

About me

I have written a about microstock photography released in 2010. I was the Director of Content at Dreamstime for two years ending in Feb, 2009. You can order my book from amazon via my website at www.ellenboughn.com/blog.

(Ellenboughn)
Bainbridge Island, US

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