A rose by any other name would not sell as sweet

posted on 28th of april, 2009

As stated in my previous articles, a crucial stage in thinking up your uploads is to step in your buyer's shoes: what do buyers need and what are they searching for? Or, most importantly, how do they search for our files? I have seen other users have also addressed this topic. I am pleased to see that you have tried your buyers' shoes not only for empathy reasons but mostly for business-related causes. Always keep in mind that you are selling something and this something does not sell simply because we want it.

It may sometimes be difficult to predict all market's needs. Furthermore, considering that most popular or best sold images are on topics that are very well covered in our database, contributors must constantly find solutions to increase chances of being spotted and downloaded. I have always talked about the importance of good keywording to help your image relevancy. Good keywording implies ACCURACY, correct description/title, an average number of keywords and of course, RELEVANCY.

In my opinion, successful keywording also implies naming exactly the animal, plant, fruit etc in your image. Maximize your image potential by matching as many search results as possible. BUT! Make sure your file contains only the info it needs to contain without spamming or relating to remote concepts . I will re-emphasize that if you mention concepts, these must remain exclusively in the description and not in the keywords.
Going back to the idea of good keywording, I will talk about the importance of being specific and reveal some instances of buyer requests to support the pieces of advice provided.

Often enough, I come across images with incomplete keywording while I see contributors complaining about files not appearing in searches. We later discover that their woman image did not contain the most obvious keyword: woman. Although this would be an interesting and important keywording aspect to approach, I will assume that you all check such minor details. I will assume that you all make sure your keyword sets do not lack the most obvious word while abounding in others.

Take advantage of the most relevant keywords:
This bride has ensured her appearance on the search result page of bride with flowers and she is also present in searches on flowers or calla lilly. I would have added also bouquet/bunch as keywords because you never know when someone will need a bridal calla bouquet. All in all, this contributor has covered several search possibilities taking advantage of what was not only obvious but also relevant.
The image on the right on the other hand has already left unexploited possibilities of appearing in more possible searches by omitting the name of the flower. While I advise the title to remain generic, the keyword peony would have ensured this lovely girl to appear in more searches. You may say that peony is not a common flower and very few would have looked for it anyway but no possible sale must be excluded especially when the keyword is so relevant for the file.

© Terex (Help)

Maximize search result placement:
Considering that the left image sticks to the generic wild animal denomination and leaves rather ambiguous the name of this otherwise extremely well-known animal, it will most likely sell only if someone looks for wild animal and actually had a lion in mind. The presence of lion in the keywords will not make the image stand out.
Searches on flower/flowers reveal huge number of search results. The chances of your image getting spotted in such searches are few. If you plan to sell an image through a more generic search as well, then you can leave the title flower, or animal, or fruit. Make sure you maximize sale potential by specifying which flower, animal or fruit you are selling in your file descriptions and keywords .

Think possible buyers:
I have mentioned earlier revealing some instances of buyer request. I had the surprise of seeing that there are buyers who search biological/botanical denomination. Don't be surprised if your meerkat image will sell for search keyword suricata suricatta or mongoose family or that your tulip sold for liliaceae. You can always include these “scientific” details in the keywords. I would not recommend them as title because they may restrain possibilities of selling the file unless florists or botanists visit and download files constantly but keep such buyer categories in mind when you add image info.

Stock may contradict Shakespeare at times but it has proven that what matters is not only what something is but also what it is called: the rose will sell better if it is both flower and rose :).

I don't really know what fish this is but I am sure it misses some sales :):

Comments (22)

Comment by Hafizbb on November 19, 2013