Blogging may be a necessary marketing strategy


posted on 20th of july, 2009

Today I have posted in my blog saniphoto.blogspot.com about the necessity to write a blog as a marketing strategy. In fact, is something that more and more microstock photographers start to consider and many already do.

The problem is that most of times is hard to find good subjects for your blog and keep it up on a regular basis. I have started mine in June and seen that I have no problem to write something on a regular schedule, I'm planning on expand my goals (that will be the argument of a next post).
With the growing competition, is really vital that your images are seen and your name recognized. You should be known as somebody that provide good quality images, creative, original and with some specialization. The important point is for your 'brand' to be known.

So, before even considering writing a blog, you should have a very good portfolio of images to offer! :-)

Comments (5)

Comment by Saniphoto on July 22, 2009

Hi Tarja

Thank you for your comment. Glad it was a useful reading. You can also subscribe to my blog if you want to be informed about the new weekly posts. .-)
Have a nice creative day!

Comment by Emmacharles on July 21, 2009

Very good advice. Thanks !

Comment by Halient on July 20, 2009

I actually post all of my stock on here, my blog, watermarked versions on my flickr and Deviant art also all of the websites that I post on normally have a link to my portfolio in them. At this point 2/3 of my sales are na and I have 6 referrals

Comment by Saniphoto on July 20, 2009

Hi Halient,

yes, very good indeed, you are exactly on the track I was devising when I wrote this blog post!
As for n/a sales, must check that out... I'm not sure it changed noticeably for me, but it may be matter of randomness.
Another thing I found useful writing blog about microstock, is that makes you think about the business side of it.

have a nice creative day!

Comment by Halient on July 20, 2009

i will be the first to tell you that it works well, since i put my blog up I have had more na sales then searches if you want to check mine out its @ halientdesigns.com




Comments (5)

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Photo credits: Saniphoto, Spaceheater, Tmcnem.
 
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