Text into images is not always that good

posted on 27th of july, 2009

A new post in my blog is dedicated to the theme of text into photos or illustrations.

I found out that the English words, despite being absolutely the most accepted worldwide and also the most known, not necessarily are the best way to make your images more successful.

Why I say this? Imagine the photo of a visual concept widely understood, say a dart on the target. You let it as it is, is universal and can have a wider meaning, if you add a word on it, say 'success', not only you add to that image a specific usage tag, but you limit the chances to sell to a more wide clientele.
A German, Chinese or Russian magazine would prefer to have the neutral version without any word, so they can eventually add it in their own language.

A lot of photographers understood well this rule, because as I was searching DT for the photo examples to use in the post, I didn't find them easily. Nonetheless I think is always worth to underline its importance. Is a simple thing, but could do a lot of difference.

Oh, the link to my blog post (with another example, taken from my portfolio) is here: saniphoto.blogspot.com

© Atman (Help)

Comments (6)

Posted by Luissantos84 on August 08, 2009
Hi! Your posts like usually are wonderful, I learn a lot from them :) cheers
Posted by Saniphoto on July 28, 2009
Thank you Keki, Noonie and Mani33 for your comment and congratulations. Wish you a good creative day!

To Halient, your point of view is very useful in that confirm the fact that text in general is usually best to be avoided. As with every rule there are exceptions, but basically no text is the way to go, as you confirm. Thank you very much for your feedback!
Posted by Halient on July 27, 2009
My day job is to run a creative studio and we have an in house rule of not buying images with text. our reason for this is that each project is unique and its much more efficient to add our own text then find the perfect image and either not use it or have to spend excessive amounts of time removing the supplied text and replacing it with what we need.
Posted by Mani33 on July 27, 2009
Thanks fot the tip, I agree with you.
Cheers :)
Posted by Noonie on July 27, 2009
Hi, Valentino! I'm enjoying your blogs, thanks. I try to do some with and without text just to be sure. I want to catch up to your number of sales :-)))))
Posted by Keki on July 27, 2009
Hi good blog :) one more thing is that designers might want the image used as a background and the text may get in the way unless it's a vector - by which then they cn delete :)


Comments (6)

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