Who won football’s Super Bowl? In my world there is more interest in what ads were more successful than news of the game itself. Which commercials resonated the most with the target audiences? Which ones garnered kudos from creatives at the top agencies? And which ones might give you some shooting ideas?
Spend some time reviewing the ads and you’ll see that you can piggyback on the research that went into the themes and trends in the ads to come up with some ideas for yourself.
I spent most of today doing the “Monday morning quarterback thing” viewing dozens of the ads that I missed by being in one of the only places in the U.S. where the game wasn’t broadcast: an airplane in flight.
Not only are zillions of dollars spent in production...
lets see ellen , i think it was 1. the woman screaming behind the wheel of her car-- shows frustration while driving or waiting to park 2. the man crying with his briefcase- hating to commute or hating going to work 3. and as much as i hate to say it, mister sit around in your underwear and work- represents the work from home opportunity or the really bad co-worker problem 4.man with his boss calling him dummy- fear of disapproval from your boss, humiliation at work 5. riding the dolphin- dream vacation, fulfilling your fantasies 6. man with all the gold - success in business, dripping with wealth
Microstock falls into the UGC classification but when one tries to define UGC to someone who has never heard of it, you realize that the designation doesn’t totally apply to Dreamstime. A friend in the industry who works with professional advertising photographers on assignments asked me to explain UGC when she found out I had attended the UCGX in San Jose, CA earlier this week.
I said the users of the content also generated it. She replied, “You mean like art directors buy in-house photographer’s work?” No that’s not it and so the conversation went on. And in fact in many ways as micropayment stock photography matures, it seems that quite a lot of the users don’t generated content and a lot of the content makers have no need to buy it.
Many outside the U.S. blame America for the worldwide depression and perhaps rightly so as it started here. If the U.S. plan does work to get the economy working again, many countries will perhaps emulate the U.S. plan. Some countries already have stimulus plans with infrastructure funding.
It follows that images that illustrate these top-spending items will be in demand for articles, websites and blogs. After the major bridge collapse...
As you are planning to photograph infrastructure, please don't forget about the water and wastewater industry. As an in-house designer, I have a hard time locating such images for my projects. - Rachel S.
It’s been two years and one month and well over a hundred blogs written since I joined Dreamstime. But now it is time to say goodbye as I move on to finish writing a book that continues the themes of my blogs to be published by an imprint of Random House and to concentrate more fully on my busy consulting business.
In the beginning I thought that all the learning would be one-way: me passing on all I had learned in 30 years in the traditional stock photo business to the Dreamstime team and photographers. In reality I learned a great deal more than I taught, I have no doubt.
I’m privileged to being one of the very few individuals whose experience spans all business models in the industry and I have Serban, Dragos, Jeff and the rest of the team to thank...
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