Tips for logo design


posted on 1st of april, 2010















I want to share with you some ideas about logo design.
Here are my personal tips / suggestions if you plan to create company logos:


A logo design should be simple and eye catching
I think avoiding heavy decorations in the logo design is a very important step! A simple logo
makes it easier for buyers to resize and recolor it for various design purposes. And the most
important thing is that people process an image with simple shapes in their mind more readily.


Avoid too many color combinations
Be careful with the colors! I don´t use more than maximal 5 different colors for logo designs.
Sometimes even black and white logos give a contemporary and stylish look.
It´s just unnecessary to make the logo flamboyant.


There should be an additional format available
The buyers should have the possibility to download an additional format like .eps or .ai
in order to change text, shapes or colors of the logo.
Avoid Photoshop for your logo creations! Always use Adobe Illustrator or other vector graphic editors.



Thanks for reading!
Your feedback is welcome!

Comments (17)

Posted by Mariaam on April 28, 2010
Thanks, Joe! :)
Posted by Joezachs on April 28, 2010
Simple but useful hints.
Posted by Mani33 on April 06, 2010
Hi Maigi, you are right, but what I meant was you can buy a logo & use it as a design not as logo :)
Thanks all
Posted by Mariaam on April 06, 2010
All of your tips are very helpful, indeed. Please bare in mind though, that your examples are collections/sets, and if a customer buys an SR license, all logos in each collection will be included on that license. :)

I´m glad you find my tips helpful! Yes, of course, if a buyer choose the buy out license, he gets all 9 logos, because it´s a set! ;)


Mani33 Thanks very much for your great explanation. A very useful comment for more understanding! ;)



I hope you all had a Happy Easter! Have a nice day! :)
Posted by Maigi on April 04, 2010
It's exactly the same like web templates!
Mani, not exactly. Logos are identity. Templates you can modify, add your own images, and logo. :)
Of course you can modify logos as well, but if you already know how to modify them, I think you will draw them from scratch anyway.
But it's really interesting to know, if there is enough market or interest for RF or buy-out logodesigns.
Posted by Rolmat on April 04, 2010
All of your tips are very helpful, indeed. Please bare in mind though, that your examples are collections/sets, and if a customer buys an SR license, all logos in each collection will be included on that license. :)
Posted by Klauts on April 04, 2010
Well if you'd design logos for a living you'd know using any RF elements in a logo design is prohibited. Cheers to the companies that don't give much attention if the logo is unique so they can get sued for brand theft.
Whatever..
Posted by Mani33 on April 03, 2010
These logos are a suggestion from the illustrator & they can be modified or used partially by the designer... If a designer buy the vector (eps) he/she can modify it & adapt it to what he/she pretend also! We mostly never know what did the buyer do with it!
In SOME cases companies register the company name as unique and don't give much attention if the logo or the design is unique!

My business is small & I create my own logos, but if I need to present various proposal for the client to choose, I can use these logos & after he chooses one of them, I would buy the rights of the chosen one!

It's safer to have these logos already in hand...

It's exactly the same like web templates!

Cheers ;)
Posted by Mariaam on April 03, 2010
"Selling the image exclusively(sell the rights) doesn't release it of the royalty free license it was first put on sale."
Thanks, but I already know that!

"A logo represents a company identity and therefor must be unique."
Exactly! I´ve already given a response! Maigi was also asking me about that. Just read the answer below. I don´t want to repeat it again.

"I'm surprised dreamstime allows use of the word logo in illustrations."
Why are you surprised? DT know what they are doing, they are very professional. They are more competent than you think.
Posted by Klauts on April 03, 2010
Selling the image exclusively(sell the rights) doesn't release it of the royalty free license it was first put on sale. Ask the DT Legal Department.
Posted by Mariaam on April 02, 2010
Klauts If you work exclusively with Dreamstime, every image can be sold under the "Sell the rights (SR-EL) license" = Full Exclusive Ownership Full buyout of the content, images are wholly owned and can be modified and used exclusively in any type of design or product.)

I hope you understand now! I think everybody can upload some images exclusively, even if they are not working exclusively with Dreamstime.
Posted by Klauts on April 02, 2010
You cannot buy logos under RF license(or any other license except full copyright ownership). Any graphic purchased from dreamstime and used as a logo will be breach of license agreement. A logo represents a company identity and therefor must be unique. I'm surprised dreamstime allows use of the word logo in illustrations.
Posted by Mariaam on April 02, 2010
Kaththea Thanks very much! I think everybody can create nice logos. I hope this article is a little inspiration for everybody to try it out. ;)

Maigi For me it´s also very interesting to see, how well logos will sell.

"Do buyers want to buy them, if the company in the neighborhood could buy the same one?" Of course, not! ;)
If buyers want a unique logo they could buy the "Sell the rights (SR-EL)" license. (I´m working exclusively with Dreamstime, Buyers won´t find these logos on other sites.) That could be an option. A very cheap option, because there is not only one logo, there is a whole set of different logos which could be buy out.

Another option is the "Photos requests" area on the Message Board! I think it´s important that buyers see that you are able to make logos, and if they like your style they can post a request.

Let´s see how it works.... I promise to write another blog article, if I´m successful with this concept.
Posted by Maigi on April 02, 2010
Beautiful logos, Mariaam! Do you think it's okay to sell logos under Royalty-Free license? Do buyers want to buy them, if the company in the neighborhood could buy the same one? It would be interesting to see, how well logos will sell. It's a really good blog article. Thank you!
Posted by Kaththea on April 02, 2010
Great logos! And such a diversity! Perhaps it will sound as a paradox, but simplicity requires considerable imagination.
Posted by Mariaam on April 01, 2010
Hi Maen, It makes me very happy that you like my tips! Thanks very much for the compliment. =)
Posted by Mani33 on April 01, 2010
Lovely Logos! & great tips, thanks for sharing! ;)



Comments (17)

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Photo credits: Mariaam.

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