Photographers and designers have the same goal: to create and/or utilize powerful images that make money. One thing that sets successful photographers apart is that they know that a simple image is almost always the most powerful image.
To illustrate, imagine that you are a designer that wants a photo to use in an internet ad that illustrates taking a vacation on a beach. There are literally millions of images of beaches to choose from. Which one is the best? Not everyone will agree but the images that are the most powerful and will sell the best are also the most simple.
Here are three great images that illustrate the concept of taking a vacation on a beach. Look these images over carefully and try to guess which one has been downloaded the most here at Dreamstime.
All three of these images were taken around the same time by the same photographer and have sold well, but one of these images is wildly successful. Can you tell which one, and if so, can you explain to yourself why it is the best seller? If you chose the second image then you are on the right track. It has sold a whopping 764 times since writing this blog! It’s secret: it is powerfully simple.
A simple image is one that eliminates all the clutter that doesn’t add to the concept the photo conveys. My motto when shooting a subject is: “simplify, simplify, simplify!” Here are some of my images that sell well and that are also the most simple:
So what are some basic tips on how to simplify a photo? Here are a few: move in or zoom in closer to the subject until you fill the frame; find a plain background behind the subject; shoot in a studio; wait for the light to highlight your subject or darken the foreground or background; use a different perspective, higher or lower; and finally use a longer lens or a wider aperture so the foreground and background blur.
The photos used in this blog to demonstrate the technique of simplifying have sold well. Since our goal here at Dreamstime is to sell our images, that fact alone is something to think about. So next time you are shooting photos to upload here at Dreamstime, try to simplify. You may find that your photos are much more powerful and sell better too.
Good luck and I hope to see you out shooting!