Is it just me or am I crazy to think that photographers from the pre-digital era just had to work so much harder to get great shots from their analogue equipment? These guys and ladies spent hours upon hours measuring the amount of light on a subject, switching from one camera to one camera as the different ISO silver halide films can't be swapped mid-way and even countless more hours developing those exposures in the dark room after a shoot.

Fast forward to 2010, where digital imaging devices are found just about anywhere, in cellphones, in music players (ipods), where those fancy light measuring instruments are now embedded as binary codes inside a chip within even the cheapest of those gadgets, where the shots are immediately reviewable upon capture, and the only thing stopping you from holding the picture in your hand is a cheap 30-dollar color printer.

I was clearing up my living room a few weeks ago and stumbled upon this tiny little 3-dollar cyan colored alarm clock that was given to me during an office party, and about 60 minutes later, I came up with these silly little images.



The resulted images really show just how far we have come, technologically at least in photography and how much we have been taking for granted of its convenience. With nothing more than just a tiny little cyan alarm clock, a digital camera, a decent lens and a giant flash gun and alot of photoshop, even the most insignificant little things in your life such as a 3-dollar alarm clock can be turned into a dreamstime worthy starlet. And this one wakes you up in the morning too :)

Happy shooting everyone, and let there be light :)