We recently experienced a second devastating earthquake here in my home town of Christchurch, New Zealand. I have taken photos of the damage caused to houses, streets and buildings and uploaded these to Dreamstime as Editorial images.
I do not feel good about taking financial advantage from a bad situation however it is also important to share what has happened and to record the history of our city before all the historic buildings are demolished and gone for ever.
After I uploaded my first batch of photos I noticed that there were a low number of views and no downloads so I decided to advertise my Dreamstime Earthquake Collection
via targeted emails. I sent an email to all major newspapers in New Zealand, neighbouring countries and the main daily papers in the U.S. and U.K.
The results were almost instantaneous and within just a few days I had more than doubled my revenue from any previous month.
Another interesting result was that the majority of these downloads were credit sales (as opposed to subscription sales) and therefore the revenue was 100% higher than my download average.
I would be very interested to learn about your advertising campaigns.