Though I have started to sell the photos more recently and at me while only one sale, I have found eight well-founded reasons for an exclusive on an extreme measure: (I Am sorry for my English)
1 Saving of time
This point is obvious. Who supplies only one agency, instead of – how I – more than 15, thereby saves a lot of time. Though by an optimisation of the workflow and use of IPTC and FTP a lot of time lets save, but it is quicker and quicker and easier to send his photos only to an agency.
2 Optimisation of keywords and image quality
Every agency pays attention to other details by the assessment of pictures: Sharpness, picture rushing, chromatic aberration etc. Who has only one agency, can concentrate with the retouching completely upon where his agency is the most critical and these picture mistakes correct preferentially. Also this saves time, sometimes leads, however, to the fact that one becomes blinkered with the time and other picture mistakes are not perceived more than so annoyingly.
Also the keywords can be adapted to the exclusively supplied agency. This concerns the amount of the search words, the language (in German, in English, in French, other languages?) and many details which differ otherwise at many agencies: Only singular or also majority should be used? Verbs bent or used only in the infinitive? Are trade names or phrases permitted?
Many exclusive photographers can develop this advantage in your favour even further if they deepen her knowledge about the functionality of the agency-internal searching function. Most picture agencies protect her Suchalgorhythmus like a confidential treasure, but by own tests or progress reports in forums (agency-inside or external forums like microstockgroup or photo talcum) lets itself a lot rausfinden: How does the search handle with hyphens, umlauts or special characters? After which principles does the search translate? Is there a controlled vocabulary?
3 Better legal control
A photographer finds one of his photos on a dubious Internet site. He does not like the kind of the use. Possibly the photo was even stolen. Now a non-exclusive photographer would have to find out with all Bildgenturen with which he offers the photo whether it was licensed properly. If it was not bought, but was stolen, the photographer must mostly become active himself because every agency can say: „Oh the picture did not come from us, they offer this, nevertheless, also with the competition in“.Ein exclusive photographer it clearly easy has: The photo is offered only at an agency, therefore, the potential thief must have found it there. Then the agency can attach own legal department which routine owns in the case.
4 No prize competition and higher prices
Who offers his photos only at an agency, can say clearly how much the pictures cost. With a supply of many agencies buyers can consider: The picture in web resolution costs at agency X in the least, at agency Y I have anyway a subscription, at agency Z the Merchandising licence costs less. If the customer likes a picture so well, that he absolutely exactly this, no similar, wants, is rather ready he with exclusive photos to pay a higher price because he the picture agencies „mutually do not finish playing“ is able.
5 Better positioning in the searching results
The company ******** has recently made an experiment: How strongly are the photos preferred by exclusive photographers with the searching results from ********photo? The result is illuminating: The pictures of exclusive photographers are indicated approx. four spots more often than those by non-exclusive photographers. This leads to more sales and more income of the exclusive photographers. This advantage is coined the stronger, the more motives the picture agency has to the searching inquiry in the archive, for example, with the exclusive photographers who offer many business photos, lifestyle photos or wellness photos. Logically: If only few photos exist with a subject, must be fallen back more often on the material of the non-exclusive photographers.
6 Better fee participation
The mentioned Mehreinnahmen are not only a result of better positioning with the searching results, but also by a better fee participation. As a rule pays every picture agency which both models (exclusively / does not offer exclusively), the exclusive photographers more percent of the turnover. Dreamstime tips out 60% instead of 25-50%
7 To more incentive
In addition to the called advantages every picture agencies offer other incentive for the exclusivity. These can be quite different. Dreamstime offers for exclusive photographers 20 cents per high-loaded accepted photo – also afterwards – and a 50% higher Upload rate.
8 The exclusive induces to do individual photos, instead of to copy ideas from other photographers that the actually as your handwriting, is a creative, it is healthy!
And what you think of it? If you too work on an exclusive basis, share please the reason. Thanks in advance.