Over the past few months I've been bombarded (a lot more than usual) with stock photos in commercials, banners, books, magazines... I even saw a bunch on TV in some static commercials. I started looking at their use more closely and I observed something very interesting. It's probably no news to some of you but others might benefit from it.
Before I continue, however, let me first as you a question. Do you photograph the final product or do you photograph an element from the (probably unknown to you) final product? Do you deliver a final product or an element from that final product? As similar as they sound these are two different questions... yet, both pointing to my observation. Take a moment to answer them.
You probably guessed my observation. There's often two types of... [ Read more...