Your product

posted on 30th of september, 2011
Over the past few months I've been bombarded (a lot more than usual) with stock photos in commercials, banners, books, magazines... I even saw a bunch on TV in some static commercials. I started looking at their use more closely and I observed something very interesting. It's probably no news to some of you but others might benefit from it.

Before I continue, however, let me first as you a question. Do you photograph the final product or do you photograph an element from the (probably unknown to you) final product? Do you deliver a final product or an element from that final product? As similar as they sound these are two different questions... yet, both pointing to my observation. Take a moment to answer them.

You probably guessed my observation. There's often two types of...

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Comments (15)

Posted by Fleyeing on October 10, 2011
Never thought of it that you need both types of images. Thanks for the idea.
Posted by Waihs on October 06, 2011
Very good article! Thank you!
Posted by Ilposeidone on October 06, 2011
sounds great! the best we can do is improve our portfolio with various kind of images, as much different between them as possible. by the way... isolating sometimes needs hard work on images, take care about the potential of the image you are going to work on!

Comments (15)

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