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Social Media: Are we on the Edge of a New Market for Images? posted on 23rd of may, 2012

All this debate about Pinterest made me wonder about what this new social networks mean to our image marketing.
Meanwhile we are terrified with the escalation of piracy and finding tons of cooyrights inflingements around the web, we wonder if this industry has a future or if we are on a sinking boat.

I will start first analysing us compared to the audio and movie industry.
The first major diference is the market. Our images are mainly sold to the corporate market, they use it for advertising, posting information in magazines, newspapers, etc...
Now the music and audio industry is focused on the end customer, those people buy CDs, DVDs and Blurays, listen to the radio or go to the movies paying royalties.

The minute...

[ Read more... ]

Tags: images market media network social

Comments (7)

	Loved your insights, I do too think we are on that edge. We dont know where is heading, but surely I want to ride it! - posted by Celiaak on May 24, 2012
	Great blog, everything is changing so fast... - posted by Egomezta on May 23, 2012
	I´ve just read the terms of use at Amazon of music downloaded, its an interesting reading, just a piece of it "agree that you will use the Service only for your personal, non-commercial, entertainment use and not for any redistribution", so what they are managing to do is that they have a diferent license for commercial and for non-commercial use. Maybe we could go this way, even though its quite impossible to diferentiate it later, but, hey, who knows today if an image has a P-EL or a standard RF license anyway? - posted by Afagundes on May 23, 2012

Comments (7)

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Alexandre Fagundes De Fagundes (Afagundes)
São Paulo, BR

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