Art & commerce have never been so mathematically married as Swiss artist Sala's project, One Thousand Paintings. With more than 750 of these simple and elegant number canvases sold (the majority, 350 or so, to Americans), for increasing prices tagged to availability, Sala's effort to distribute his genius and unroll the magic of numbers across the globe has worked brilliantly. It's the kind of art and marketing we at Lalande Digital Art Press appreciate: An energetic, living, limited edition work of art.

It's what marketing guru Seth Godin has tagged this project an "Idea Virus," and Godin himself wrote: "It's so classically, perfectly viral. It will make him hundreds of thousands of dollars in just a few weeks. And it will make you smile. I bought painting 552. I may donate it to MoMA."...