In March 2011 I published the first issue of Alberta Marketing Strategy Magazine. It is a short run (25,000 print copies) B2B print and web publication.
The image in this article was used for the composite to show clients. When the client who was to be put on the cover saw this photograph he suggested that we just run with him - but he was only joking of course. Still, the advertisers loved this photograph. In Canada a guy like this fits the stereotype for a guy who knows how to get things done in business and one who is trustworthy.
You can go through the website of the magazine to see how I used various photographs and graphics. Click Alberta Marketing Companies.
The second thing I did with the magazine was to have a... [ Read more...