Guidelines to create a concept for your Illustrations

Once you have selected the name for the illustration the next important part is to get the concept for the illustration. The process is similar to selecting the name for the illustration and is done as follows

• Determine the content and nature of your Illustrations

1. what your illustration should say about your company.

2. how to represent your company- There are many ways to do this

o You may come up with an image related to a business like a house for a real estate or a car for a car dealer

o It could be just an abstract image representing company’s philosophy...