Defining Out of the Box

posted on 25th of september, 2013
© Winterberg (Help)

Since the last 7+ years I am associated with one of the leading advertising agencies of Pakistan and since my start I was listening one common phrase from all my clients (my apologies to all my past and current clients) i.e. we want something ‘OUT OF THE BOX (OFTB)’ and believe me client love to use this phrase even when you are designing a 5ft X 10ft banner.

The most interesting part is when you ask them to please define Out of the Box the replies you get are “do SOMEthing yaar” etc etc and at the end of conversation you are standing at square one still don’t know what is OUT in the artwork which should be in the BOX.
After this conversation when you resubmit the banner design for client’s review your mobile phone will be out of battery coz client will call you back...

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