RPD - Revenue Per Download


posted on 5th of february, 2008

© Aki (Help)
In March 2007 DT introduced new subscription plans for buyers and credits for contributors (Price updates and strategy for 2007). It has been a widely discussed topic since then how $0.25 sales affect contributors.
Today I noticed a nice column on my statistics page, which shows, how my revenue per download has changed during those months. I thought I'd share this stats with you.
© Maigi (Help)
September 2005 $0.50
October 2005 $0.50
November 2005 $0.53
December 2005 $0.55
January 2006 $0.50
February 2006 $0.51
March 2006 $0.55
April 2006 $0.69
May 2006 $0.66
June 2006 $0.66
July 2006 $0.70
August 2006 $0.71
September 2006$0.76
October 2006 $0.76
November 2006$0.74
December 2006$0.79
January 2007 $0.78
February 2007 $0.76
---------------------------
March 2007 $0.79
April 2007 $0.84
May 2007 $0.84
June 2007 $0.78
July 2007 $0.89
August 2007 $0.88
September 2007 $0.88
October 2007 $0.96
November 2007 $0.96
December 2007 $0.96
January 2008 $1.08
---------------------------
Of course everybody stats are different, but I don't think it's common trend, that our average royalties are diminishing. As you can see from my stats, it can be quite opposite. When I started on this site, DT promised to pay $0.50 per every image. I have got much more than promised.

Comments (18)

Posted by Elimitchell on December 09, 2009
All 2009
July: $0.35
August: $0.98
September: $0.35
October: $1.70
November: $0.95
December: $0.35
Average: $0.95

October was a good month. :)
Posted by Inganielsen on February 25, 2009
September 2008-- $0.42
October 2008-- $1.21
November 2008-- $3.20
December 2008-- $1.15
January 2009-- $1.35
February 2009-- $1.66
Average -- $1.63


November has an extended license sale included :]
Posted by Achilles on February 25, 2009
New facets may appear while writting them...it's the dynamics of the model. :))
Next time I'll edit it so you don't get any satisfaction :)))
Posted by Maigi on February 24, 2009
Oops, I meant three important things, sorry :)
LOL, I must have some counting problems too...
Actually I thought you counted those two lowering factors together. :)

ROFL, Stuart, you are too funny... nowadays they call such things computers, what do such counting behalf of Serban or any of us. :)))
Posted by Stuartkey on February 24, 2009
Oops, I meant three important things, sorry :)


And this is the guy running the company! I hope you're not doing the accounts too! ;)


Posted by Achilles on February 24, 2009
Oops, I meant three important things, sorry :)
Posted by Maigi on February 24, 2009
It worths to mention two important things...
Thank you for your input, Serban. That's so true.

Lieska, with $0.50 per image I meant the conditions when I started. Actually, yes, DT have promised 50% to non-exclusive contributor, and it was exactly $0.50 per image (no more, no less) back then when I started, and this average number has not diminished.
In the opposite, DT has gradually gave me a raise. That's what my stats are showing to me:

Month ----------- RPD
February 2008 -- $1.06
March 2008 -- $1.05
April 2008 -- $1.10
May 2008 -- $1.00
June 2008 -- $1.00
July 2008 -- $1.06
August 2008 -- $1.40
September 2008 -- $1.44
October 2008 -- $1.27
November 2008 -- $1.35
December 2008 -- $1.35
January 2009 -- $1.28
February 2009 -- $1.33

I understand, that I can't expect it will constantly grow, and every time I see $0.36 additional format sale, it hurts me. But I can see from my stats, that this is not a...(More)
Posted by Achilles on February 23, 2009
It worths to mention two important things if you monitor this parameter (which is a wise thing to do):
- if you have few sales per month and/or a small portfolio, the RPD can vary dramatically from one month to the next
- if you have low resolution files, you will see a lower RPD than others
- if you have many similars in your portfolio (illustrations, similar images) your RPD will be lower due to high levels being reached in longer time intervals
Posted by Creativei on February 23, 2009
here is mine, seems good never noticed it until I read this blog
January 2008$0.91
February 2008$0.96
March 2008$0.95
April 200836$0.95
May 200822$0.93
June 200823$1.76
July 200836$1.08
August 2008$2.05
Septem 2008 $1.32
October 2008$1.08
Nove 2008 $1.37
Dece008 $1.03
January 2009$2.47
February 2009$0.98
Posted by Bradcalkins on February 23, 2009
As an amateur, I think it is so hard to earn too much here, just an odd compare to the expense on time and money, most of my pics just cost $0.42. The most meaningful thing here is to enjoy the happiness that your pieces are favored of buyers, small is larger than nothing.

Now I have a question about the promise: DT promise you at least $0.50 per image. If one did not sell any image in a month except one description download, $0.36 or $0.42, then what will happen next?

I don't think DT promises $0.50 minimum per image - they promise at least 50% per image sold. This could be as low as $0.36 if purchased via a subscription...
Posted by Mav888 on April 03, 2008
Mine
March 2006$0.57
April 2006$0.72
May 2006$0.62
June 2006$0.87
July 2006$1.03
August 2006$0.70
September 2006$0.81
October 2006$0.79
November 2006$0.82
December 2006$0.73
January 2007$0.86
February 2007$0.74
March 2007$0.79
April 2007$0.96
May 2007$0.73
June 2007$1.02
July 2007$0.92
August 2007$1.00
September 2007$0.97
October 2007$0.94
November 2007$1.23
December 2007$0.92
January 2008$0.97
February 2008$0.96
March 2008$1.22
April 2008$1.63
Posted by SeregaI on February 06, 2008
Of course, between Feb 2006 and Feb 2008 were couple price increases and change of image Levels structure.
Posted by Bkaiser on February 06, 2008
I can only agree with this observation of increasing RPD:

Feb. 2006: $0.50 av.
Jan. 2008: >$1.00 av.

Cheers to all
Posted by SeregaI on February 05, 2008
Here is my stats RPD:
March 2006 $0.57
April 2006 $0.54
May 2006$0.71
June 2006$0.72
July 2006 $0.80
August 2006$0.78
September 2006$0.76
October 2006 $0.76
November 2006$0.70
December 2006$0.88
January 2007 $0.79
February 2007 $0.85
March 2007 $0.84
April 2007 $0.85
May 2007 $0.78
June 2007 $0.83
July 2007 $0.97
August 2007 $1.01
September 2007$1.03
October 2007$0.86
November 2007$1.34
December 2007$0.90
January 2008$0.94
February 2008$0.70

So, as I see, despite price inrease, that DT made last year and levels adjustment, RPD ratio stays pretty much the same - because of subscription. So, my conclusion, subscription has hegative effect on contributors
Posted by Photojay on February 05, 2008
January 2007 $0.88
February 2007 $1.01
March 2007 $0.94
April 2007 $0.99
May 2007 $1.13
June 2007 $1.02
July 2007 $1.36
August 2007 $0.99
September 2007 $0.96
October 2007 $1.01
November 2007 $1.01
December 2007 $1.12
January 2008 $1.14

I hardly ever have subscription sales, and with subscription sales being $0.36 for large files, it hardly drops my RPD. I like the subscription plan here.
Posted by Tritooth on February 05, 2008
I have had a similar experience

March 2007$0.74
April 2007$0.87
May 2007$0.86
June 2007$0.79
July 2007$0.87
August 2007$0.83
September 2007$0.79
October 2007$0.85
November 2007$0.87
December 2007$1.03
January 2008$1.08
Posted by Roberto1977 on February 05, 2008
Hi Maigi! Congrats for your sales and statistics but first of all congratulations for your portfolio! Beautiful!! Just a question, please: according to your experience, are the extended licenses included in this statistic (RPD) or not? ;-) Thanks. Bye, Rob.
Posted by Davorr on February 05, 2008
My last 3 month

November 1.25
December 0.93
January 1.16



Comments (18)

This article has been read 2017 times.
Photo credits: Tan Wei Ming, Andres Rodriguez, Andrey Popov, Kirsty Pargeter, Maigi, Masta4650, Pablo631, Vladek.

About me

My name is Mailis Laos. I'm a photographer and digital artist from Estonia. Since 2016, I am happy to be one of Dreamstime's remote photo editors, and to do all I can to get your great images on site for sale. I love photography and digital art. Traveling, hiking, folk music and deep discussions with friends are among other things I enjoy a lot. And you can mess my head with thought-provoking poetry. You can find me on Facebook: MaigiPhotography Instagram: maigiphotos Google+: +MailisLaos Twitter: maigidesign Contact: http://www.maigi.com/contact


confidential info

Blogs Exclusive user
Archive
2012
November (1)
May (1)
January (1)
2011
2010
2009
2008
2007

Stock Photography that BLOGS!

Interact, make friends, share tips and techniques, have fun. Dreamstime wants your ideas and thoughts whether you are a photographer, designer or regular user. Create a blog to tell your story, promote favorite images and photographers, post tutorials or simply exchange opinions with your with fellow dreamstimers.

Don't forget words and pictures go great together so make sure you choose some Dreamstime favorite pics to brighten your article. For inspiration, check out the hottest or the most useful blogs on the left.

Create a blog to tell your story, promote favorite stock images and photographers

Create your blog

My favorite articles

    None

More favorite articles

Related image searches

growth dreamstime subscription revenue sales

Growth related stock images