Women (want to) RULE...

posted on 3rd of september, 2008

Truth in advertising requires ads to present the benefits and qualities of their products in an honest fashion. Of course, advertising has a very loose relationship to reality especially in the manner in which women are pictured. Advertisers recognize that women are responsible solely or as important decision makers on most family purchases as well as being big spenders on furniture, clothing and travel. The image of a strong and confident woman has replaced the white haired CEO type as a spokesperson for many business products. Images of successful professional woman are in great demand as are images of women in traditional male enclaves such as law enforcement and the military. Unfortunately these images don’t present an accurate picture of many working womanâ...

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This article has been read 3748 times. 1 readers have found this article useful.

Stay Frosty

posted on 9th of september, 2008

Images of refreshing beverages, both alcoholic and otherwise are used for purposes as diverse as major ads and invitations to small parties. The virtues of drinking eight glasses of water daily may have come under scrutiny recently but no one argues with the importance of water and other healthy liquids in a sane diet. Images of fit individuals taking in a daily allotment of fluids are used in promotions for dietary supplements, health clubs, juices and bottled water as well as for editorial pieces about exercise, hydration and losing weight.

Frosty party drinks at the beach or poolside are perfect for tropical resort websites and for travel and booking companies. Both close-ups of tropical drinks (paper umbrella included) and lifestyle images with models sipping...

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Comments (8)

Posted by Linqong on September 16, 2008
Very useful article!!!I will upload some related drink and the model image recently.
Posted by Sandiegoa on September 12, 2008
Your article just gave me some inspiration and some really cool ideas... now lets see if i can get them from my mind to pixels! ;) Thanks!
Posted by Marilyngould on September 10, 2008
Useful as well as practical tips, thanks.

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This article has been read 3117 times. 1 readers have found this article useful.

Your Photo Counts!

posted on 16th of september, 2008

America and some other parts of the world are somewhat preoccupied with the U.S. presidential election. The candidates are often out and about in public and can be photographed in venues large and small. Images of the candidates are everywhere—and certainly some are coming from Dreamstime. How can you take advantage of any election season photographically in addition to news shots of the candidates?

Advertising and promotions show election related images to highlight their brand, products or special events like ‘election day’ sales. Between now and November 4, endless articles, news items and posts will be written about the candidates and the issues. Every democracy goes through the process although it seems like this U.S. election has already gone on...

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Comments (4)

Posted by Cmcderm1 on September 23, 2008
I have always enjoyed your blogs - thanks for the dedication to knowledge sharing.
Posted by Portiaremnant on September 18, 2008
Thanks for using my illustration Ellen! I really appreciate it.
Posted by Ellenboughn on September 18, 2008
Hello Pianissimo...I referred to Gov Palin as the "gun-toting governor' because she is toting a gun in the Newsweek Cover photo September 18th issue. You can find a shot of the cover at this url

This article has been read 3194 times.


posted on 23rd of september, 2008

Sound is invisible and depicting it in images is even more challenging than photographs of wind that I have written about previously. From the sound of music to the stress producing noise of an early morning garbage truck, images that show ‘sound’ can be indispensable in promotional messages and ads as well as being essential to certain businesses and non-profits

Without a doubt the most famous photo showing sound is this one by Steve Steigman for Maxwell cassettes in the 1980’s. The image was part of a very successful ad campaign and went on to become one of the most popular posters of all time. It's power comes from Steigman's brilliant idea to make the power...

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Comments (6)

Posted by Rebeccaosborn on September 27, 2008
great article! thanks!!
Posted by Kenhurst on September 24, 2008
Thanks for using one of my images Ellen! Interesting article - for my day job I'm a musician so blog is especially relevant to me.
Posted by Cleaper on September 24, 2008
Great ideas thanks Ellen!

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This article has been read 7486 times. 1 readers have found this article useful.

About me

I have written a about microstock photography released in 2010. I was the Director of Content at Dreamstime for two years ending in Feb, 2009. You can order my book from amazon via my website at www.ellenboughn.com/blog.

Bainbridge Island, US

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