If you're about to develop your web portfolio it might be useful to have a look at the blog of Zack Arias, Atlanta based photographer.
He gives some Photography Critique Episodes
on video, which are extremely helpful in "what's good and what's bad in photography and self-promotion" understanding.
I like his blog generally as well, because besides the critique there is a lot of useful information, interesting thoughts, creative photos etc.
I hope you won't be disappointed in spending time there.