Food photography as Amitai says, is definitely not an easy field. There is so much demand and money in it that the pros perfected it to the maximum. When I tried it before, the results were disastrous and I thought I will never be able to come close to a picture that could be accepted here. All changed when I bought two of these:
I bought them to try some portrait photos, which came out much better than anything I did before.
But the surprise came when I tried the softboxes on still life.
It is not rocket science. I am not saying I know what I am doing but the outcome is pleasant to the eyes. My wife who does not care too much about my photo hobby (understatement)...
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