Im Paul, and I work in advertising. In this blog I going to try to comment different experiences that I live in this incredible world and how one image can tell more than a thousand words.
Ohh... and sorry my poor english!
In advertising is very important appeal to the visual synthesis. This concept means that all that you want to tell in your advertise is expressed/synthetized in the image/photo of the advice. Of course, this is not easy, because a effective visual synthesis requires an excelent image, very conceptual... an image that can communicate the message by it self without copy text.
For example, this photo, is not just a lamp with a bill inside, is more than that, it can represent the concept of "ideas to make money", or "incandescent light...
Hi. This is my second delivery about advertising concepts. Today I going to try to explain what an "insight" is.
An insight is the capacity to become aware about an interior reality of any thing, for example: a product that we need to communicate.
The insight of a product, service or an istitution is founded in values, perceptions and concept that let we know the essence of the message that we must to communicate. For example and insight of a luxury car could be the idea of "have something unique that allow us to be members of a selected group", so we put all the energy at this idea in the message.
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