Advertising and me. "Visual Synthesis"

posted on 26th of march, 2009

Im Paul, and I work in advertising. In this blog I going to try to comment different experiences that I live in this incredible world and how one image can tell more than a thousand words.

Ohh... and sorry my poor english!

Visual Synthesis

In advertising is very important appeal to the visual synthesis. This concept means that all that you want to tell in your advertise is expressed/synthetized in the image/photo of the advice.
Of course, this is not easy, because a effective visual synthesis requires an excelent image, very conceptual... an image that can communicate the message by it self without copy text.

For example, this photo, is not just a lamp with a bill inside, is more than that, it can represent the concept of "ideas to make money", or "incandescent light...

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Comments (4)

Posted by Creativei on March 27, 2009
good blog, and nice concept.
Posted by Artistar on March 27, 2009
Always try to think the insides of the concepts and then shot your image. Try to think what image you could need if you be an advertiser.
Posted by Noonie on March 27, 2009
I try! Sometimes the thoughts and ideas don't make it from my head to the reviewer :-(

This article has been read 2411 times. 1 readers have found this article useful.

Advertising and me. "Insight"

posted on 27th of march, 2009

Hi. This is my second delivery about advertising concepts. Today I going to try to explain what an "insight" is.


An insight is the capacity to become aware about an interior reality of any thing, for example: a product that we need to communicate.
The insight of a product, service or an istitution is founded in values, perceptions and concept that let we know the essence of the message that we must to communicate. For example and insight of a luxury car could be the idea of "have something unique that allow us to be members of a selected group", so we put all the energy at this idea in the message.

© Artistar (Help) Why is so important to think in the insights when we create an image/photo? Because if we know some general insights that the advertisers use...

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Comments (3)

Posted by Kittycat on March 30, 2009
Thank you for the great information. :)
Posted by Fultonsphoto on March 28, 2009
Great insight, thanks again for useful information.
Posted by Creativei on March 28, 2009
Another useful lesson for free for DT users. Well done and thanks for the inputs.

This article has been read 1272 times. 1 readers have found this article useful.

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