Make Your Print Materials More Effective

posted on 9th of august, 2010

Print materials are important to most everyone on Dreamstime, from photographers to designers looking for imagery.

Last week in the Project Your Identity series we covered the importance of business cards. While certainly a very important aspect of your physical marketing effort, even the best business card design can only say so much due to its inherently small size. More in depth, high impact print materials such as letterheads, envelopes, flyers, postcards, door hangers, posters, banners, and brochures give you the opportunity to elaborate on the details, and to reach your customers without necessarily meeting face to face.

© Bacek (Help)
As with any form of visual marketing, make sure that your print materials carry a strong and consistent message. From color selection to font selection and logo usage, your marketing materials should be instantly recognizable as part of your brand whether together or standing alone.

The full article covers:
• Letterhead and Envelope
• Stickers, Window Clings, and Magnets
• Posters and Banners
• Flyers, Brochures, Booklets, and Catalogs
• Effective Giveaways

Read more on Perception's Blog.

Comments (3)

Posted by Kittycat on August 11, 2010
Thank you fro the great advice.
Posted by smartview27 on August 10, 2010
Interesting blog.
Posted by Mani33 on August 09, 2010
I do some of these services also for my clients beside the webdesign!
It's quiet important to personalize the stuff with a certain style...
Thanks for sharing ;)

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Photo credits: Vasily Smirnov, Galifax, Stocksnapper.

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