Nothing brings power and emotion to a photo as well as bold, saturated color. Photographers capturing photos with this type of color are praised for the mastery of their images. But just capturing bold color is not enough alone to make a powerful photo. The purpose of this blog is to discuss just one color technique that will immediately improve your photographs: using complementary colors and negative space.
In color theory, two colors of light are called complementary if, when mixed in the proper proportion, they produce a neutral color (grey, white, or black). To simplify what this means, look at a standard color wheel. The colors that are opposite or nearly opposite of each other are complementary colors.
Here are some examples of images with complementary colors:
Notice how in the example photos these colors are not only used but also dominate the entire photograph. Doing this creates a dynamic image. But we can do better. To do this let's add some negative space (a/k/a black) into a photograph containing complementary colors. Here are some examples:
The photo above of the red car and green background has some negative space in it.
Now I realize that everyone is different. Not everyone will agree that these example photos are "great" or even "good." However, the impact of these photos using complementary colors and negative space far exceeds most of the photos that are uploaded by the thousands here at Dreamstime.
Consider that each of the photos used in this blog to demostrate this technique has sold well. Since our goal here at Dreamstime is to sell our images, that fact alone is something to think about.
So next time you are shooting photos to upload here at Dreamstime, try taking some photos with complementary colors and negative space to add to your portfolio rather than the same "isolated on white background" photos that we see so often. Maybe by using this color technique you too can create a winner.
Good luck and I hope to see you out shooting!