Nothing brings power and emotion to a photo as well as bold, saturated color. Photographers capturing photos with this type of color are praised for the mastery of their images. But just capturing bold color is not enough alone to make a powerful photo. The purpose of this blog is to discuss just one color technique that will immediately improve your photographs: using complementary colors and negative space.
Pete Turner, Eric Meola, Jay Maisel and Al Satterwhite are just a few renown professional photographers that use complementary colors and negative space in their images. To understand what I am talking about let's start with a discussion of complementary colors first.
The theory of complementary colors is simple. Consider a color wheel.
Photographers and designers have the same goal: to create and/or utilize powerful images that make money. One thing that sets successful photographers apart is that they know that a simple image is almost always the most powerful image.
To illustrate, imagine that you are a designer that wants a photo to use in an internet ad that illustrates taking a vacation on a beach. There are literally millions of images of beaches to choose from. Which one is the best? Not everyone will agree but the images that are the most powerful and will sell the best are also the most simple.
Here are three great images that illustrate the concept of taking a vacation on a beach. Look these images over carefully and try to guess which one has been downloaded the most here at Dreamstime.
I still struggle with the simplicity thing, but I completely agree with you. I have seen time and time again great sellers that are powerfully simplistic. It is going to be a goal for me to simplify my shooting next year. Thanks for sharing your thoughts and your photos!
Another very useful article on Dreamstime for everyone who is still in search for answers on "what you should know about stock photography" subject ;) Thank you so much for sharing your experience and thoughts with us!
And yes, I agree with you completely on the point of view about simplicity ;D
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