I've been periodically reading DT blogs, and recently noticed some kind of obviously ranking label - wheel with a wing. My curiosity made me click on it and so I discovered the game (or a training tool) of the Stock Rank.
Why the picture of dirty carpet with stains of coffee/vine from the mug/glass is more popular then a nice sunset? Because there is a story behind that coffee accident, and story is still in the making, it's still unfolding... And sunset? Seen one - seen them all, unless there is an unidentified missile launch on its background.
But why the story about misfortune, not a success story is so precious for the corporate business world? Because it's a matter of control and influence. If you ever tried to entertain yourself with writing, the first thing you have to learn at classes or in editor's office, is your story needs no real happy ending.
What's the caveat behind the "real" clause? Look at the Disney animated films. Do any of them have happy endings? Don't rush with the answers - although all heroes survive their dire or rather lethal climaxes in last few minutes of the movies, they do so in most unrealistic and unprovable manners, which obvious even for 3 year old. Ask yourself and your little ones - do you really-really believe that Little Mermaid, The Beast, Hercules, Flik the Ant or Cowboy Woody survived? "Not a chance" - there will be a reply of your subconscious.
They would never manage to do that by themselves - they were allowed to live by their masters in studios and publishing houses. And if your conscious was fooled into believing in the happy ending, deep inside you know the truth - the truth the masters want you to know - you are in their hands. And starting for that point it becomes the time to sell you things - material goods, ideological agendas or political views.
But back to the business - you still want to create art that have a commercial recognition? Well, again, don't fight the wave - ride it. Take a look at the exceptional (pan intended) example from that Disney cartridge - hilarious "The Emperor's New Groove" cartoon. The screen play canons require unrealistic, ridiculous triumph of the main character at the and? Good. Let's do everything else ridiculous and
unrealistic and stomp on the climax with self-irony. The wolfs are fed and the cattle is safe - you injected an encoded antidote in the poisoned message.
How that translates to microstock photo universe? Well... back pain image, which will be used to sell warming patches? Do that shot with sporty young girl who's body is perfectly capable to deal with by its own, for example. You've got the idea.
Am I discovering America? And commercially successful artists know and use all this? May be so. But for those of you who don't have Leaf Erickson's maps, I hope, these Columbus notes may be useful...