I've used it a few times, when I wanted to boost old images that hadn't sold. It seemed to bring them back at the top of the search for a while but didn't boost my sales. For a contributor with only a few photos online and not too much revenue, which is my case, I think it's better to focus on trying to improve your own key wording skills rather than pay for the service.
I didn't use it myself. ther are some programs (freeware) around who do the keyword suggestion for you as a tool and afterwards you can sync those keywords with pictures alike. I know there is one of the major ( some call him the best) stock photographers who offers a free online keywording service. It gives him an insight in the trends and competition around.
Neither have some experience with that service either.
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