3 Quick Tips to Market for More Downloads

posted on 28th of may, 2012

Just like some people think that anyone with a decent camera can point, shoot, and create a great image, some photographers seem to think that great images should somehow sell themselves. It's true that sites like DT take a lot of the burden of marketing off our shoulders, but if there are a few simple things we can do to increase the exposure of our portfolio, why not do them? Here are my suggestions.

1-Use social media well. This includes using the tools built into the various stock sites to automatically post updates, etc, but should go beyond that. Use social media tools to actually connect with your followers by offering things of value. This might include links to articles on photography techniques, retweets of great images, etc. When you offer more to people than self promotion, they will pay more attention to what you say.

2-Participate in the DT community. Read blogs to learn more about the art and business of photography. Share your knowledge in blogs of your own to help others along. Seek and give constructive criticism on the message board. Get to know your fellow photographers not as competitors but as collaborators that can help you learn and grow. As an example, I did not have a great marketing image to use for this article, so I am promoting someone else's. This helps both of us by getting attention and exposure for their image and my article.

3-Promote the work of others along with your own. One way to do this on Dreamtime is to establish collections. Keep them up to date. Your goal is for your collection to become a natural place for a designer to look for pictures on the featured topic. This is a good way to bulid relationships with other contributors, but keep your integrity and only select images that you think are great!

I'm sure you have some favorite marketing tips of your own, why not share them with all of us below?

I try to practice what I preach on my FB page, feel free to friend me: FB link

What I have done in this post is to try to put some practical application to the principles of attraction marketing. You can find more info here

Comments (22)

Posted by Chanevy on March 28, 2013
I hear you. I am working on it :-)
Posted by Peanutroaster on March 28, 2013
Most important thing is to get your portfolio built up. This is a numbers game.
Posted by Chanevy on June 08, 2012
I am glad that you found it helpful.
Posted by Panayiotisdemou on June 08, 2012
thanks for the very useful article
Posted by Chanevy on June 05, 2012
You make an excellent point, and one I struggle with a bit. How do we create valuable content for potential buyers when that's not really our field? You are welcome about the image-I thought it was perfect for the article.
Posted by Bradcalkins on June 05, 2012
I definitely agree with the latter part of your first point. You really need to create valuable content, rather than just self promotion. Nothing turns me off faster than an continual list of what someone just sold. I assume you have good content in your portfolio, so it shouldn't be surprising when it sells :) The tricky thing is to provide meaningful content for potential buyers. I think most of us know photography or illustrating, but neither of those topics is likely to interest actual buyers. Personally I have tried to create content for photographers - but realize that there is not much point in promoting my portfolio here to that crowd, and thus pretty much leave microstock out of it...

If I thought I could create useful content for buyers of my work, I definitely would ! Thanks for using my image, by the way :)
Posted by Vwimage on May 31, 2012
Great advice. Thanks for sharing
Posted by Famed01 on May 30, 2012
Thanks for sharing! Useful informations for beginners!!
Posted by Laurasinelle on May 30, 2012
You are rigth! thanks for share!
Posted by Chanevy on May 30, 2012
Thank you, Onfoot. I think the thing that might separate those who seek to give from those who seek to gain maybe that givers are more likely to believe both in their abilities and in the abudance around us. If we truly believe that we are worthy and that there is enough for all, giving becomes a natural way to live.
Posted by Martingraf on May 30, 2012
reckon ur right, Onfoot - well said and true! - useful information, Chanevy!
Posted by Onfoot on May 29, 2012
If we wanna gain something from someone, GIVING is the first thought, not GAINING. If everyone thinks like you, this world will be the happiest place in the universe. Great point Chanevy.
Posted by Sobek85 on May 29, 2012
good information thanks.
Posted by Chanevy on May 29, 2012
Great point Peanutroaster!
Posted by Elianehaykal on May 29, 2012
Very well-written & useful article :)
Posted by Elianehaykal on May 29, 2012
Very well-written useful article :)
Posted by Grafvision on May 29, 2012
Great article!...Thanks...
Posted by Racheld32 on May 28, 2012
great article! As a newcomer to stock, I am looking to promote both myself and DT, and these are some great tips! Thank you!
Posted by Peanutroaster on May 28, 2012
Good points and useful tips. Of course you need to have a decent sized portfolio also. No point in doing all of that marketing if you don't have any thing to point people to.
Posted by Chanevy on May 28, 2012
Thank you for your responses-best wishes with your sales!
Posted by Egomezta on May 28, 2012
Yes, you're right... Thanks.
Posted by Iwhitwo on May 28, 2012
Well said!

Comments (22)

This article has been read 2018 times. 8 readers have found this article useful.
Photo credits: Brad Calkins.

About me

I have had a camera in my hand ever since I can remember. I was always the kid that wanted to trot down to the scene of the crime, or truck accident, or whatever, and get the images that would document that event for posterity. I guess its no surprise that I am naturally drawn to editorial and journalistic photography!

Grinnell, US

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