"Here, Grasshopper," said the old Master of Stock Photography, "Take this hammer."
"Master! That's one of your pictures! How did you get it to come up first in the millions of other pictures on the internet! Did you Tweet the image? Did you put it on Facebook? Pinterest?"
Master waved his hand.
"No, Grasshopper, Tweeting images and Facebooking is a waste of time."
"But Master, everyone says you need to do that to promote your portfolio!"
Master waved his hand again.
"Grasshopper, let me tell you how Google really works. Back in ancient times, more specifically, the early 1990's, web sites began to realize the importance of coming up first in search engine results. In those days, a common trick was to hide the word 'SEX' everywhere within the web site.
"However, Google began to get wise to these artificial gimmicks so they began to adjust their algorithms. Google learned how to weed out the noise and pull information for TRUE RELEVANCY. It's the same today. Google knows people are Tweeting and Facebooking because they think they can fool Google into giving them higher search placement. Google would go out of business if their search results did not provide TRUE RELEVANCY. Therefore it is a complete waste of time to Tweet, Facebook, and blog your images because Google and other search engines virtually do not use social media in their algorithms!
"But Master! Everyone says you need to use Twitter and Facebook to promote your portfolio!"
Once again the old Master waves his hand.
"That is enough for today, Grasshopper. You are to continue practicing with your hammer and come back tomorrow."
The next day brought another beautiful morning. The face on Grasshopper was virtually a bloody pulp but you could see the eagerness in his eyes to learn how to promote his stock portfolio.
"Young Grasshopper, are we any wiser today?"
"Remember yesterday when I showed you the picture that was ranked at the top of our Google search? Let's do that again with some other images."
Master booted up the laptop and began to search on more images. There was this image,
"Here, young Grasshopper, take the laptop and prove it to yourself. If you type in the same keywords as I did, you will find these images coming up first in Google. Make sure you are searching on IMAGES and not the web.
Grasshopper was in awe as he tried the same searches and exclaimed, "Master, this is impossible! How can your images come up first in the search when you don't Tweet or Facebook? You don't use ANY social media!"
"It's as I explained yesterday. Google knows all the tricks on how people try to fool the search engine into giving their images a higher placement. A simple page on Facebook is fine but it's a complete waste of time tweeting and blogging because Google uses different criteria for ranking. You are mistaken if you think otherwise.
"But, Master! Everyone knows you should spend all your time Tweeting and Facebooking and blogging!" Master quickly waves his hand.
"Grasshopper, have I not PROVED to you with the searches above that social media does virtually nothing for promoting your portfolio? Google weeds out all the tricks in order to have reliable results and TRUE RELEVANCY when someone does a search. They learned that back in ancient times when they realized web sites were flooding their web pages with the word 'SEX’ and other irrelevant content.
"It's a complicated subject and Google isn't going to tell us all their secrets on how they create their rankings. But if you want to rank high in web searches, then YOU NEED TO PROPERLY KEYWORD YOUR IMAGES. THAT IS THE MOST IMPORTANT THING YOU CAN DO.
"There is more knowledge to be learned but if you can grasp this simple concept then you can move to a new level within your stock career. Instead of wasting time Tweeting, Facebooking, and blogging, you should spend the time shooting more images or learning new photo editing techniques. You will get more sales if you produce QUALITY images and CONCEPTS..
"But, Master! EVERYONE says to use social media!"
"Young Grasshopper, did I not prove to you your images can come up FIRST out of millions of other images WITHOUT social media? Must you believe everything you hear?
"Grasshopper, if you continue to believe that social media will cause you to rank higher in web searches, then you might as well continue to beat your head with a hammer until you knock some sense into it!
Once again the old Master waves his hand.