What are long tail keywords? Well, to start with you need to understand the nature of microstock and long tail theory in general. "The Long Tail," is a term that was coined by tech writer Chris Anderson in his article "The Long Tail" The piece describes how content providers - which is what a microstock agency like Dreamstime is - succeed not just by having "hits"; i.e. selling a few photos lots of times (bestsellers), but also but also by selling a lot of different photos just a few times.
As a content provider offers more and more stuff, it draws in more and more "niche" customers. Customers who are looking for that unique and unusual image.
So what does this have to do with keywording? Customers who are searching...
Sound advice! I find I often end up tweaking my keywords - And it's often the very specific ones that make the sale. It's time-consuming but really thinking them through is worthwhile in terms of increased sales. Thanks for sharing.
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