I run Internet marketing campaigns for dentists. It's a niche that I sort of fell into and have become passionate about. One of the constant challenges in marketing dentists is finding pictures of beautiful smiling people that look great on their websites AND that the dentists don't freak out about when they see the pics on their sites.
Right or wrong, the assumption that dentists make is that every photo on their website needs to represent fine dentistry. They generally don't care that a photo of a smiling woman could represent a patient who is in Phase 2 of a 3-phase treatment plan, and that the pièce de résistance in Phase 3 is to replace that missing molar. They think that a potential patient is going to go to their website and see a smiling woman with a slightly crooked incisor but otherwise...
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